In a very short time Google's mobile operating system Android has become the number one choice for smart phones.Google's Android has overtaken Symbian and Windows mobile and iPhone in terms of number of users.
According to research firm Gartner, 79% of all smartphones sold between April and June this year were running Android: 177.9m handsets compared to Apple's 31.9m iPhones.
Another research firm, IDC, estimates that 62.6% of tablets that shipped to retailers between April and June were running Android: 28.2m devices versus 14.6m iPads.
Reasons That Make Android A Rockstar!
1.Google – 
The Prime Reason Of Android’s Success- Who doesn't know the tech-giant Google? Everyone is aware of the level of expertise and technically advanced products offered by Google. This efficiency and outstanding service is all reflected in the Android as well. It is justly said that Android without Google would not have experienced this level of success as it enjoys now. Just like other products, Google has put in massive investment in terms of money and technology to make the Android reach up to this level.
The Prime Reason Of Android’s Success- Who doesn't know the tech-giant Google? Everyone is aware of the level of expertise and technically advanced products offered by Google. This efficiency and outstanding service is all reflected in the Android as well. It is justly said that Android without Google would not have experienced this level of success as it enjoys now. Just like other products, Google has put in massive investment in terms of money and technology to make the Android reach up to this level.
2.Open Source Android is an open source service.
Android, since the day it was launched, has been available free of cost and Google made it clear that it will be free in future as well. Anyone can modify and improve the software making it more effective and personalized. The OS caught the attention of manufacturers across the world and many initially adopted it for low cost smartphones.
Seeing the huge response of the buyers to the Android-based phones, many equipment manufacturers joined the league and more are joining every day. Therefore the free nature of this operating system help in reducing cost thereby helping buyers too.Unlike other operating systems that are protected by lots of copyrights, Google chose to keep Android open for all. By doing this, the company got many programmers from around the globe to develop applications, while keeping its liabilities to a minimum. With many brains working on the system, newer and newer ideas were incorporated, which in turn helped in making Android a preferred choice.
3.User-Friendly Interface and Functions -Android offers a sleek and stylish user interface that is highly user-friendly. Anyone can use its functions with ease and it offers a simple but brilliant palette of apps. Android releases its newer versions with improved functionality and usability with higher performance levels. At the same time, a continuous addition of apps to the Android App market makes it more popular among its users with every passing day.
4.Android Boosts Hardware Performance -Android is designed in such a manner that it doesn't affect the performance of your phone. It integrates very easily with the mobile phones adding up to its performance due to its strong foundation. Having a similar design as of an OS of a PC, Android turns your Smartphone into a small sized portable PC.
5.Affordability At Its Best -Android is available in different kinds of Smartphones with a range of prices. If you need a Smartphone at lower price, you can still have the opportunity to use Android OS unlike iPhone that everyone can not afford. This helped Android to reach out to masses at affordable prices.
6.Android Apps-
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Android has got millions of apps available on its official marketplace that keeps you engaged all the time. These apps facilitate you in your personal and professional lives. You can have almost every app on the market place that you think of or that can help you managing your life in one or other way. App developers are earning a reasonable sum of money with their developed apps available to the users at one single place, i.e. Android market place.
7.The Only iPad Alternative -If you think that Android is only designed for Smartphones, then you must check out why iPad’s sale has been decreasing over the period of time. Android also offers OS for tablets, thus defeating the monopoly of Apple’s iPads in the market. Now you can have the tablets from different manufacturers running the Android OS, giving a stiff competition to iPad.
8.Hardware diversity-
Android has a range of manufacturers producing a range of products. Without a central company dictating when new top of the line phones are released, Samsung, HTC, Sony, etc, are available to offer the very highest products as soon as new technologies become available. whilst Apple is still stuck on last generation hardware technologies.At the other end of the spectrum, the same companies are free to design smartphones and tablets which meet more budget price ranges, whilst still providing consumers with a decent smartphone experience thanks to the Android. Now, whilst Apple may not be interested in lowering its price to meet the needs of these markets right now, today’s emerging markets are tomorrow’s wealthy economies. By ignoring consumers at this early stage, Apple risks facing an uphill battle against a more established brand, Android for example, if it decides to try and sell products in these markets in the future.
But it’s not just a problem with the price.Apple’s product line-up is also extremely limited for even high-end purchasers. Currently you’re stuck with a choice of just one size and spec of phone, which whilst easy for Apple to maintain, means that consumers can’t opt for a larger screen size, additional storage, or whatever other features they might prefer to have attached to their handset or tablet.
Just look at all that choice, and this is just from one Android manufacturer.
Apple’s stubbornness to keep its product portfolio small is restricting its ability to meet real consumer demand.
Similarly, smaller tablets are another prime example of Apple’s inflexibility. I’m sure we all remember Apple dismissing 7 inch tablets as too small to be useful, and then laughed whole heartedly when the company announced the iPad Mini. Apple’s problem is that is seems to think that it can best dictate what consumers want, whereas Android lets the market decide, and recently this approach has worked very well in Android’s favour.
9.Future of android -Android has already broken into the gaming space, in a way which Apple hasn't even started to think about, thanks to Kickstarter projects like Gamestick and OUYA, and even projects funded by big companies like Nvidia. Nvidia Shield is an excellent example of a company utilizing Android in a fairly unique way, offering a handheld gaming platform with all the functionality of a full operating system. Apple certainly isn’t doing any of this, which again is going to introduce more and more consumers to the Android ecosystem whilst Apple remains stuck with its current clientèle
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No Apple products here…
There have also been a whole range of other Android powered products which have appeared thanks to innovative third party companies. Plenty of manufacturers are now offering mini Android PCs, often in the form of a USB stick sized device, which bring computing into your living room for around $ 50 or less. There’s a range of Android TV products as well, which give users access to a range of media options in the living room.
We haven’t even talked about software yet, but now’s a good a time as any. Of course, Apple fans will likely say that the Google Play Store is full of rubbish apps and that the App Store takes in a lot more money, which is true, to some extent at least anyway. But firstly, the amount of money the store makes isn’t necessarily in the best interest of consumers. Android has plenty of cheap or free apps which are great, so the money issue is just a silly one.
As far as app quality goes, it’s certainly true that there are some poor quality apps on the Play Store, but it doesn’t usually take long for these to be exposed and weeded out. The rating system certainly does its job, and most of the regularly downloaded apps in the Google Store are as good as anything found in Apple’s store. In fact, the ease in which apps and software can be uploaded to the Play Store is one of Android’s strengths, as it allows developers to easily and quickly respond to consumer demand, rather than having to wait eons for authorisation from Apple.
10.Google is developer friendly/Monetization of App-Google is developer friendly/Monetization of App-At the end what really matters for developer.Google ony charges US$ 25 to register your app on google play.It is lifetime subscription money.Where as registration charge for Apple is US$ 99 per annum,which is too high.
